Stop Guessing. Here Are the Real Numbers.
Posting time accounts for roughly 15–25% of a video's initial reach. It's not everything — but posting at the wrong time means your video competes against prime-time content with a cold start.
Here's what the data shows for 2026 by niche.
Finance & Money
Best times: 7–9am (commute check) and 7–9pm (evening research mode)
Best days: Tuesday, Wednesday, Thursday
Worst time: Weekend afternoons — audience is offline or distracted
Finance audiences are planners. They check content when they're thinking about their money — morning commute and after dinner.
Fitness & Health
Best times: 5:30–7am (pre-workout) and 6–8pm (post-workout)
Best days: Monday (motivation spike), Wednesday, Friday
Worst time: Sunday afternoon
Fitness creators who post at 6am consistently outperform those posting at 10am because they catch people before their workout, not after they've already decided to skip it.
Motivation & Mindset
Best times: 8–10pm every day
Best days: Sunday and Monday
Worst time: 2–4pm (energy slump, low engagement)
Motivation content performs best when people are winding down and thinking about tomorrow. Sunday night motivation outperforms any other slot of the week.
Astrology & Spirituality
Best times: Sunday 9pm is the single best slot of the week
Best days: Sunday, Monday, and any major astrological event
Worst time: Wednesday afternoon
Astrology audiences gather on Sunday evenings. If you post one piece of content per week, it should be Sunday 9pm.
Cooking & Food
Best times: 11am–1pm (lunch inspiration) and 5–7pm (dinner planning)
Best days: Wednesday and Thursday (meal prep planning begins)
Worst time: Early morning
General Rules
- Post consistently at the same times — the algorithm learns your schedule
- Never post more than 3 videos in one day (content cannibalizes itself)
- The first 30 minutes after posting determine your reach — be available to respond to comments
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